The conversation around net zero buildings is no longer theoretical.

Last week, ClearVue Technologies' Business Development Manager, Krista Herlick, attended the American Institute of Architects (AIA) conference in San Diego, joining architects, developers and industry leaders to explore what the next generation of sustainable building design looks like in practice.

The sessions on net zero buildings drew strong engagement, reflecting a shift that ClearVue has long anticipated: that the built environment's decarbonisation journey is moving from policy ambition to procurement decision. Architects and specifiers are increasingly asking not whether to build sustainably, but how.

ClearVue's participation in events like AIA is deliberate. The company's building-integrated photovoltaic (BIPV) technology sits at the intersection of two trends gaining serious traction: the push for energy-generating building envelopes and the demand for compliant, commercially viable solutions that don't require trade-offs between performance and aesthetics. ClearVue's presence reflects an active pipeline of conversations with the specifier community, a key channel through which BIPV technology moves from awareness to specification.

As net zero standards tighten globally, buildings that generate their own renewable energy will separate from those that don't.